About Ruby Flora

LINDSEY'S STORY (the owner)

The idea of owning a plant shop first sprouted back in 2011, during my very first marketing job. I had a front-row seat to the inner workings of a medium-sized business, and it opened my eyes to what owning something of my own could look like. Still, Ruby Flora felt like a faraway dream as I worked to grow professionally in a corporate setting.

But even as I climbed the ladder, my plant-shop dream lingered quietly in the background.

In 2019, as a way to ease my corporate 9–5 stress, I started diving deeper into houseplants. I found joy in propagating and rehabbing sad, abandoned plants I discovered near garbage cans or dumpsters—then selling those revived beauties on Craigslist and Facebook. Before I knew it, people from all over were showing up at my home to buy plants.

It clicked: plants were the thing that fueled me, fulfilled me, and connected me to others. So I bought an outdoor greenhouse to store the growing inventory. When I started selling out almost weekly, I knew something special was taking shape.

I eventually left my marketing director position at a digital agency in Pittsburgh and decided to carve my own path—one rooted in joy, community, and plants.

Lindsey's backyard greenhouse that started Ruby Flora in 2019

Where We Are Now
What began in a cozy 800 sq. ft. shop next to Bethel Bakery has bloomed into a thriving 3,000 sq. ft. plant store in Bethel Park, PA. Today, Ruby Flora typically carries 300–350 plants in stock, with fresh restocks and new arrivals nearly every week.

From those humble beginnings to being voted Best Plant Shop in Pittsburgh three years running, we’re proud of the community that has grown with us.

And behind it all? Just three women:

Pictured left: Lillian, Lindsey & Anna

Lindsey – Founder, owner, buyer, boss and the glue that keeps everything running.

Anna – Our brilliant horticulturist and store manager. She knows it all.

Lilian – Our part-time ray of sunshine, full of personality and always happy to help with any plant question.

Yes—only three women run this entire plant shop, and we love every second of it.

At Ruby Flora, we can talk plants all day long with the best of them. Whether you're a seasoned collector or just starting your plant journey, we’re here to help you grow something beautiful.

By supporting Ruby Flora, you are not only helping to make a dream come true, but you are also supporting local nurseries and growers that care about the quality of live plants. You are fostering creativity, collaboration, and a desire to bring unique plants to the Pittsburgh area.

Keep on growing and learning!
- Lindsey